Industry Lobbyists

The Long Term Care Community Coalition is not your best friend. This coalition creates a false facade for outsiders like lawmakers, regulators, and other key influencers. Their talking points include, “Poor us. We’re getting squeezed from every direction. We don’t get paid nearly enough for the care we provide. We’re drowning in regulations. And now, this new staffing mandate? Give us a break.”

McKnight believes that the industry’s message to the world isn’t always “100% accurate.” The long-term care sector has created a significant amount of wealth, and given the number of second—and third-generation providers in this specific field, “it’s difficult to claim it’s all hardship and struggle.” This coalition is challenging their part of the story: the “poor-mouth” aspect.

In the latest Senior Care Policy Brief, the group found these statistics; “78% of investors plan to increase their investments in long-term care this year — an affront to the razor-thin profits argument. Welltower, one of the largest senior housing owners in the US, recently closed or is under contract on $2 billion in senior living transactions. Sabra Health Care REIT invested nearly $700 million in the final quarter of 2024 — an unprecedented expansion of its skilled
nursing portfolio. In 2024, corporate executive salaries in the nursing home sector rose by an average of 3.52%.

For CEOs of the largest companies (those with revenue over $200 million), total compensation — including bonuses — averaged $1.02 million.” These long-term care industries are sometimes barely scraping by but are also getting richer and more prosperous.